Rachelle Gauthier

Rachelle Gauthier is the person most clients talk to first and most often. As Director of Marketing, Communications, and Client Partnerships at Performance Paradigm, she owns the client relationships, the kind where people feel genuinely looked after from day one. Since joining in 2020, she has been the person who makes sure what a client needs and what Performance Paradigm delivers stay in lockstep, from the first conversation to the continued partnership.

She's also the person shaping how the firm tells its story. With more than 20 years across corporate communications, marketing, and publishing, Rachelle builds the brand voice, the editorial strategy, and the content that carry Performance Paradigm's work into the world. She has a gift for taking what the firm does and making it make sense to the people who need it. In a firm that believes in reaching the whole person, Rachelle makes sure the story does too.